How to Ensure a Successful Coaching Career in 2021
You know how to coach — That’s great!
But do you know how to get prospects for your coaching business?
Getting certified and skilled for a coaching class is one thing and building a successful career as a coach is another.
In this article, I will share the exact strategy that will help you create a six-figure coaching business in 2021.
Ready for it? Let’s get started.
Are You Qualified to Coach?
First things first: Do you consider your coaching skills good enough to compete in your niche?
By browsing millions of courses online, one can deviate from your particular goals and chase multiple objectives simultaneously. To build a successful coaching career, you have to be very good at what you do. Only then will people have trust and feel your authority in the subject.
Do You Need a Certification to Be a Coach?
You don’t need to have a special certificate or a degree in your niche to be a coach. You’re not a counselor or a doctor practicing his or her education online. You’re a coach who has experience in your niche and trying to help people to become good at something.
All you need is experience and results to show in front of the audience.
Your clients need proof. They would not buy your coaching classes if they do not see value in them. Be good at what you do and create a substantial portfolio of your work.
However, there is no harm in getting certified from a reputable university or institution if the resources are available. A certification or a degree helps in building trust among the clients but isn’t necessary.
I have seen hundreds of online business teachers who don’t even have a business degree, such as marketing or business administration. And the best part is that they are still getting thousands of coaching gigs.
How to Select a Coaching Niche?
Don’t get overwhelmed by seeing the most profitable niches in the market. Not everyone can bear that much competition and newbies have a very low chance of getting success.
Every online business advice will say, ‘Do what you love the most, do what you have passion for, select the niche you’re most interested in.’
You have already listened to many phrases like it.
Here, I will recommend a different approach. However, I won’t completely discard your interests, it’s the most crucial element of choosing a coaching niche.
But other factors also drive your coaching career success.
Here is a list of things you might want to consider to choose a coaching career niche:
- Your Existing Area of Expertise
- Your Passion
- Competition in the Market
- Growth Potential
- Initial Investment of Time and Money
After researching and brainstorming some ideas, assign these factors, and give a weightage number to each of them in an excel sheet. In the end, calculate a cumulative score that will direct you to choose your ideal coaching career niche.
Name Your Coaching Business
You wouldn’t want your business name to sound bad, would you?
But at the same time, don’t get stuck for weeks on finding a dashing combination of words to name your business. Just pick a decent name and move on to more critical tasks that affect your business’s growth.
Forget about fine lines, our business needs results, and names don’t define results.
How to Design a Coaching Offer?
After selecting a niche, it’s time to put forward an offer that immediately hooks your audience. The offer can be of three types:
- An Offer that makes them better: Fitness courses, weight loss programs, etc.
- An Offer that makes them feel good: Meditation, Relationship counseling, etc.
- An Offer that makes them Earn: Money, Respect, Time, Education, etc.
Think of an offer that lies in one of the categories mentioned above. Analyze if it fits in with your niche.
Find your clients’ problems and try to solve them in your offer. It must address the pain points of your customers to get the money out of their pocket.
How to Identify Your Target Audience for the Coaching Class?
Whether you’re a fitness coach or someone who teaches people project management, you’ll have to become a marketer first to promote your business to the target audience.
Unfortunately, it may sound harsh. But you wouldn’t want to give your best efforts to your coaching career only to find out that your target audience can’t afford your class.
What’s the solution for it, then?
You’ll need to promote your business to the people who aren’t hesitant to spend money on your training.
Consider a market segment that has a job or enough money to buy your courses. For example, a premium training session on selecting the best college will get fewer enrolments because college teens have less pocket money. In contrast, try to sell something more affordable to them.
Market Your Coaching Business
‘People don’t buy things, they buy transformations’ – This is what Ryan Deiss from DigitalMarketer says.
If you want your course to hit a crazy number of sales, you’ll need to build strong relationships with your customers. Don’t sell them the course; sell them transformation from a less happier state to a more happier state.
Courses can change people’s lives in terms of money, time, way of living, education, and more. Show your audience that your course offers a lot of value for the money they will be spending and why it’s worthwhile to buy the course.
Why is a Coaching Website Important?
If your coaching business doesn’t exist online, it doesn’t even exist. As a coach, you need a platform to deliver your services based on your marketing strategy. For that, a free website is a great resource to start with.
Don’t worry, you won’t need to hire any web designer for website creation. You can make a professional coaching website YOURSELF!
I know tech stuff can be frustrating, and here’s why I’m offering a FREE DIY website course that teaches exactly how you can develop a stunning website for desktops and mobiles.
Does web designing haunt the inner coach in yourself?
Let me show you how extremely EASY it is! Enrol on the free DIY website course HERE.
Tech does not have to be tough or difficult and if you’re interested in learning how to embrace tech to grow your coaching business, head over to the EDUCATION section.